Market research is a method that helps you to know your current and potential customers. By knowing what your customers' tastes and preferences are, as well as their location, social class, education and occupation, among other aspects, you will be able to offer the products they want at the right price. The goal is to increase your sales and maintain customer satisfaction to achieve customer preference.

By means of a set of statistics, graphs and reports, the market potential is dimensioned, considering the distribution of the target population with respect to the company and its competition. Detailing market segments, showing the characteristics and indicators necessary for the design of the growth and penetration strategy.

It combines company variables with market variables. It considers the geographical distribution of the target population and the geographical distribution of the competition and its customers.

It allows to assess the market potential before investing in the development of a campaign.

The benefits to the customer are the efficiency and leverage of using a single supplier for multiple products. The benefits to the vendor are increased sales and increased customer loyalty, as the cost of switching by the customer is higher.

Up-selling is a sales technique whereby the customer is offered a more advanced and sophisticated product or service in line with their evolving needs. Up-selling consists of selling a higher-end product or service, i.e. updating the product or service by adapting it to the customer's new, more complex reality. In order to successfully implement up-selling, it is necessary to know the customer in depth and to have an effective database or CRM. Each contact with the customer is a source of valuable information to find out how their needs and level of satisfaction are evolving.