Market Analysis Development
Increasing sales and maintaining customer satisfaction.
Characteristics for the design of growth and penetration strategy.
Assess the market before investing in the development of a campaign.
Market research is a method that helps you to know your current and potential customers. By knowing what your customers' tastes and preferences are, as well as their location, social class, education and occupation, among other aspects, you will be able to offer the products they want at the right price. The goal is to increase your sales and maintain customer satisfaction to achieve customer preference.
By means of a set of statistics, graphs and reports, the market potential is dimensioned, considering the distribution of the target population with respect to the company and its competition. Detailing market segments, showing the characteristics and indicators necessary for the design of the growth and penetration strategy.
It combines company variables with market variables. It considers the geographical distribution of the target population and the geographical distribution of the competition and its customers.
It allows to assess the market potential before investing in the development of a campaign.
The benefits to the customer are the efficiency and leverage of using a single supplier for multiple products. The benefits to the vendor are increased sales and increased customer loyalty, as the cost of switching by the customer is higher.
Comparison of Market Analysis Techniques
 Technical operation of the platform, backups and maintenance in Expert Choice environment.
 Maintenance and operations contract for one year.
 Java language development.